Not only does Intence deejay ” Me browning mouth mi use fi mi ashtray,” in the opening verse of his new track Pickachu, he carries out the action in the song’s music video, which is trending at number three on the local YouTube chart.
Since its release last week, that particular scene has started a conversation surrounding women and self respect. Persons have even begun re-enacting the scene with their partners, while the artiste has been re-posting the re-enactments on his page. This, however, is being condemned by women’s rights activist Nadeen Spence, who said the video is “unfortunate” and “it just look animalistic”.
MATTER OF VALUING SELF
“As yuh look pan dat, you can see that it is a matter of valuing self. An ashtray is where you put cigarette waste so dat mean the woman nuh value much and yuh nuh respect her. Yuh basically say mi nuh have no ratings fi yuh, a use mi use yuh mouth as mi ashtray,” she said. “A large part of entertainment now is about shock value and not so much about promoting something that is fun. It’s about how yuh get someone to talk about this, it’s not entertainment. That action (in the music video) is crude, it’s crass and it nuh have no artistic representation inna it. It just callous.”
But while agreeing that the action shows just how little the patriarchal society values women, sexologist Shelly-Ann Weeks posited that the issue goes way beyond self-respect.
“We are focusing on a music video when the whole problem is that we live in a society that does not see women as full human beings. We see them as objects and in this particular case, she is an ashtray,” she said. “I personally would never allow anybody fi dus off dem cigarette inna my mouth but I would never look down on somebody who allowed someone to do that. That is her mouth and her choice and she can decide to do that if she thinks it’s something she wants to do. I think that we need to stop judging women so harshly.”
Weeks said that without knowing the story and motives of the woman in the video, we cannot assume that she doesn’t have any respect for herself. Weeks said she takes no issue with what is happening in the music video because the two people are acting.
“They have a script based on the song and they are carrying it out. What I am annoyed at is the fact that people are re-enacting it because that’s just plain stupid,” she said. “How yuh watch that and say ‘that looks like something I would like to do?’. So mi ago start one ‘read a book challenge’ because it seems like a baay foolishness a tun challenge these days.”
Attempts to get a comment from Intence were unsuccessful.
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