Wednesday, June 16, 2021

Shenseea inks deal with UK clothing brand, Pretty Little Thing

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Dancehall princess Shenseea has secured a major endorsement deal with Pretty Little Thing, a popular UK-based fashion retailer.

The value of the deal has not been disclosed but it is said to be worth six figures –a term which means anywhere from US$100,000 to US$999,000.

In an interview with THE WEEKEND STAR, Shenseea said she was overwhelmed that the international brand had been paying attention to her.

“This really means a lot to me as an artiste and as a Jamaican. To know that the world is embracing me, my music and my culture, it shows that our little country is very powerful. It also shows that no matter what is going on in the world, there is always opportunity because in this time of crisis with the pandemic, major brands are still looking to push forward and positive is still coming out of everything,” she said.

“I am just looking forward to representing myself, dancehall and Jamaica on yet another international platform.”

The Trending Gyal artiste now joins the likes of US artiste and model Teyana Taylor, Australian model Gabby Epstein and US actress Malika Haqq as celebrity representatives for Pretty Little Thing.


“I am proud to be among the calibre of celebrities that they have as partners. They are top notch artistes, models and actresses and to be among those as a dancehall artiste from the little island Jamaica speaks volumes. This shows that we have potential as Jamaican artistes to pull big brands,” Shenseea said.

The entertainer did not go much into detail about what she would be required to do as brand ambassador and she did not reveal how lucrative the deal was. Instead, she expressed that the partnership would be mutually beneficial.

“Just like any brand ambassador, especially for a clothing brand, you’ll be required to model, do photo shoots. We can’t speak about everything that will happen under this new contract, but I will say it’s a good deal and one that will benefit them and benefit me. It’s more than just getting up and posting stuff, it’s a relationship that we are building with my talent and their brand,” Shenseea said.

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